Product Page

Use when

Designing a E-commerce Site site or a Corporate Site. The site is either a reseller (shop), manufacturer, opiniator (product comparisons).

How

Users are looking for information about a product. In some cases high-level information such a the price or picture are what they are looking for, but it can just as well be very detailed information about a particular feature. The product page shows the most general and descriptive information first and then allows users to access more detailed information. Experiences:

• Reading about features
• Being told about the product and seeing it in action (video, 3D model, guided tour)
• Hearing opinions about the product (interviews, forum, customer testimonials)
• Getting help with using the product (manuals, faq's, updates,)

What is the product, downloads, Frequently Asked Questions (FAQ), features, Guided Tour, product brochure download, preview/tryout. The basic information of a product page consists of:

• The name of the product
• Manufacturer description
• Product options (size, colour, memory, quantity,languages)
• Image of the product (both small and large on request)
• Sample of the product, or interactive demo etc
• The price (official, discounted, offer)
• Inventory status
• Key benefits
• Short product description
• User ratings
• Testimonials
• Sales raking
• Detailed product features
• Link to product comparison
• Related product/accessories
• tell a friend link
• printable version
• list of product that other people also bought
• FAQ
• Training(materials)
• Product support
• Product forum/community
• Shopfinder
• Guided tour
• Buy/download/order link
• Hardware/system/usage requirements

It really depends whether the product page falls into a e-shop or not. When trying to sell the product a lot of the additional 'shopping' stuff is needed which you don't find on simply the manufacturer's page. A product page is actually a 'micro-site' because it has its own navigation and can contain more than a dozen subpages per product.

Why

A product page must inform users before buying it and help them with the product once they have it.

More Examples