Alternating Row Colors
Problem
Users need to read or scan a table in search of particular information
Solution
Use alternating row colours for making the table more readable.

From
www.planet.nl
Use when
Typically, an overview of items is given because of a
Search Box or
List Builder. The table can be quite complex and have several columns which makes it hard to see which items belong to the same row.
How
Use two colors of low saturation, e.g. white and a very light shade of an other color, that are only slightly different. Color each row of the table by alternating these two colors. The effect can be enforced by adding another horizontal line using a dark color.
Why
The row color elimates the need of table borders and make it easy for the eye to read a row. In a vertical sense, the colors make it easier to 'catch' an item because it is on either one of the colors.
More Examples
Another example from CNN:
The eye can quite easily distinguish whether or not you're on the top, middle or bottom of a colour band; alternating in fives isn't any more difficult, as the eye can distinguish top-middle and bottom-middle almost as easily.
A trick I learnt from AD&D rulebooks and the like in my rÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂôle-play-gaming youth ;o)
http://www.alistapart.com/articles/zebrastripingdoesithelp
http://www.alistapart.com/articles/zebrastripingmoredataforthecase/