Comments on: Brand behavior in interaction

By: UXP Design » Blog archief » Opstellen criteria analysegevens

UXP Design » Blog archief » Opstellen criteria analysegevens — Tue, 10 Mar 2009 21:09:37 +0000

[...] > Theorie en analysegegevens > Post blog Welie.com [...]

By: Michaela Zuell@lbi Germany

Michaela Zuell@lbi Germany — Fri, 19 Sep 2008 07:34:55 +0000

Excellent article, thanks loads! From my point of view finding the balance between user experience and usability is an art in itself. And who keeps track on the brand as well is a master. But there is something I am missing: You don’t mention ‘affordance’ - a “term Donald Norman appropriated in the context of human–machine interaction to refer to just those action possibilities which are readily perceivable by an actor. Norman’s 1988 definition makes the concept of affordance relational, rather than subjective or intrinsic. This he deemed an “ecological approach,” which is related to systems-theoretic approaches in the natural and social sciences. The focus on perceived affordances is much more pertinent to practical design problems from a human-factors approach, which may explain its widespread adoption.”
http://en.wikipedia.org/wiki/Affordance
So, what you describe as “application/personality” of a brand IS affordance as well. When you manage designing applications according to affordance you can’t go wrong ’cause this will confirm brand personality and therefore lead to a stronger relationship with the user/client.

By: Emile Stoverinck @ LBi Germany

Emile Stoverinck @ LBi Germany — Tue, 16 Sep 2008 12:05:13 +0000

Very usefull repository for showing those information architects that have the tendency to reason from standard `good usability` measures, risking identical experiences throughout different brands they work for.

One main challenge from my experience is to get the brand owner to own up to a clear and concise description of his or her brand to work with.

By: Lesley Linnett - Webjunky» Blog Archive » Thoughts on Interaction Design

Wed, 10 Sep 2008 22:04:34 +0000

[...] Brand behavior in interaction [...]

By: brand design

brand design — Thu, 14 Aug 2008 19:45:17 +0000

brand design…

if you’d like to ask some one else how much they like this post i think the answer is goingto be.. very much, an original blog…

By: Dino

Dino — Tue, 12 Aug 2008 14:12:56 +0000

Really enjoyed this post, great stuff!

And excellent comment, Brian. “Brands as applications” is brilliant.

By: Links - 4th August 2008 « Curiously Persistent

Links - 4th August 2008 « Curiously Persistent — Mon, 04 Aug 2008 13:02:34 +0000

[...] Thoughts on interaction design (Welie) - an interesting, thoughtful essay on usability and design [...]

By: Pedro Daltro

Pedro Daltro — Tue, 15 Jul 2008 16:45:55 +0000

bueatiful piece. There is a book - The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places - about this topic. I haven’t read but it seems very good.

By: Brian Phipps

Brian Phipps — Mon, 07 Jul 2008 16:11:35 +0000

Excellent post. You focus on the most important part of brands: customer interactions. We can push the brand envelope even farther by recognizing that brands are applications themselves. They’re collaborative applications for creating value, a joint effort between companies and their customers. Conceiving brands as applications gives them much more context and power than the traditional view of brands as symbols, slogans, packaging and “personalities.” Brands as applications are enablers of new customer actions and freedoms, and that gives them tremendous competitive advantage.

It seems likely that “personal brand applications,” to be delivered by the iPhone and similar digital devices, will be the future of brands, replacing conventional brands communicated via mass media. Personal brand applications will be personal, portable and persistent, and can open a whole new world of brands. The brand will be like a second skin, rather than a broadcast intrusion from above.

App developers will be right in the middle of this growing new market. And “brand usability” will be the element that drives brand success.